27 Internet Marketing Rules for Success. Rule #11: Create a Blog

One of the best ways to generate traffic for your website is to create a blog, update it regularly, and optimize it for search engines. You have many options when it comes to creating a blog, but two in particular are very popular among Internet marketers: 1. http://www.blogger.com/ 2. http://www.wordpress.com/ or http://www.wordpress.org After you have your blog [...]

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27 Internet Marketing Rules for Success. Rule #10: Make it Easy for Others to Help You

No matter what you’re doing with your business, it’s always a good idea to remind yourself that you should make it easier for others to help you. After all, the easier it is to help you, the more people will do it. Take for instance affiliate programs. A casual browsing of Clickbank will make it obvious [...]

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27 Internet Marketing Rules for Success. Rule #9: Seek Out Talented JV Partners

Earlier, we spoke about outsourcing work that you don’t feel competent to complete yourself. Another way in which you can do this is to form a joint venture partnership with someone who has different skills or resources. For instance, let’s say you own a site that provides resources for dog owners. You might have an [...]

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27 Internet Marketing Rules for Success. Rule #8. Look for Opportunities for Expansion

If you’re like many new business owners, your enterprise relies almost entirely on a few concentrated sources of traffic and buyers. Outside of this fixed pool of buyers, it isn’t clear to you how you might expand your business, scale it up, and bring in more profits as a result. For the time being, you [...]

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27 Internet Marketing Rules for Success. Rule #7: Remain Open Minded

One common failure among Internet marketers is that they often don’t remain open-minded to different approaches. Once they experience a little bit of success with one approach, they milk it for all it is worth, but neglect other avenues of traffic generation and monetization. And what’s the end result? Instead of continually expanding into a [...]

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27 Internet Marketing Rules for Success. Rule #6: Watch Your Competition

Creating a successful, thriving, profitable Internet business is a dynamic process. It can’t be reduced to assembling parts, connecting the dots, or some other process where you take out a template, follow it carefully, and then experience the exact results you were told you’d see. It’s more complicated than that. It’s a dynamic process that [...]

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27 Internet Marketing Rules for Success. Rule #4. Build a List.

Another practical piece of advice for all Internet marketers is to build a list. It doesn’t matter what you’re selling, who you’re selling it to, or how well your current efforts are working. Building a list is always a surefire way to 1) allow you to make more sales to your existing customers; and 2) [...]

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27 Internet Marketing Rules for Success. Rule #3. Create a Credible Website.

As I mentioned in the introduction, this book is a mix of practical and philosophical advice. And there are very few pieces of advice that are more practical for an Internet marketer than to establish yourself through a credible website. So don’t rely entirely on marketing efforts that direct traffic to affiliate links; or that [...]

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27 Internet Marketing Rules for Success. Rule #2. Solve Someone’s Problems.

This rule follows from the first. You have a real business with real customers. Whatever you might think about the importance or efficacy of salesletters, text ads, banner advertisements, and video content, there is one additional thing you should always keep in mind: selling a product that has no purpose is much, much harder than [...]

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27 Internet Marketing Rules for Success. Rule #1. Think in Terms of Real People.

One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet. Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real [...]

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