27 Internet Marketing Rules for Success. Rule #16: Stop Doing Things That Do Not Get Results

February 17th, 2010 by admin

One important part of any successful Internet marketing campaign is figuring out how to do things the right way; and then following through once you do.

Another important thing is to stop doing things that don’t get results. Frequently, new Internet marketers simply don’t know how to do this. They know that they aren’t getting results, but they feel like they have too few options, so they cling to marketing strategies that are proven losers.

If you find yourself in this situation now, the best thing you can do is to set aside some time each month to re-evaluate your marketing efforts. For each marketing campaign, ask yourself the following questions:

1. Do I have a reasonable way to test and track my results from this campaign? Can I setup tests that allow me to determine how different sources of traffic impact my campaign differently? Can I test how my conversion rates vary with changes in my marketing campaign? Can I measure my results fairly well?

2. When I check my results from these tests, what do I find? Is it clear that my current campaigns are better than the obvious alternatives? Is it possible that I could improve my campaigns my making small or large changes?

3. Are there any marketing campaigns that clearly are not bringing in enough revenue to cover the associated costs? If so, is it likely that this will change in the near future? Or is there reason to believe that things will not change unless you make major changes?

These are all important questions to ask. And until you answer them, you’ll never know whether your current marketing campaigns are money-makers are simply dead-ends. So do yourself the favor and start one of these evaluations tonight.

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