Hate to sell? The solution.

August 19th, 2009 by admin

A Superior Example of Educational/Viral Marketing.

What creates income?

It is the exchange of value offered between people that creates income. When an exchange of value occurs in this manner, it is called a sale. Do the words sale, salesmanship, sales person, selling and the like have a negative connotation for you? If so and if you can’t get over it, then you may have to give up your dreams of freedom. No matter who you are and how you make your money … be it wage, salary, commission, interest income or whatever … no one makes a penny, either directly or indirectly, without a sale occuring.

If you are going to have a home-based business, you are going to make sales. You are going to offer to exchange value for people’s money. Is that understood?

Most people, when they hear that they will be “selling”, have an averse reaction. “I’m not a salesperson, I can’t sell anything nor do I want to be one of those pushy, obnoxious salespeople!” That’s the general perception. How do we get around it? Simple … educational marketing! Exactly what you are experiencing at this very moment.

“The aim of marketing is to make selling superfluous”.
A quote attributed to the late Peter F. Drucker who was, according to the Washington Post’s staff writer, Patricia Sullivan, often called the world’s most influential business guru and whose thinking transformed corporate management in the latter half of the 20th century.

What’s that mean? Simply put … good marketing makes selling unneccessary.
And … good marketing is knowing your customer, partner, client, patient, subscriber … whatever you call the people you do business with.

I know this about most people; they want a taste of what interests them before they decide to participate, get involved, buy or whatever the material that they have in their possesion asks them to do.

What I’m going to direct you to next is a classic example of this process. In fact it is a superior example of educational marketing and viral marketing combined.

It is, perhaps, one of the greatest marketing ideas of all time – in a FREE book. Jump to this link -> Classic Viral Marketing <- Follow the process and learn.

Also, if you haven’t as of yet, Paul Myer’s Goal Book and Worksheets -> Goal Book <- Plus his “Why Johnny Can’t Sell” book. You need them both.