27 Internet Marketing Rules for Success. Rule #24: Create Products that Market Other Products

February 18th, 2010 by admin

Another great way to expand the reach of your marketing efforts is to create products that market other products. In practice, this is relatively easy to do.

Let me give you an example. Normally, you might create a 15-page report that explains how people can make more money by setting up single-product sites and marketing them through PPC advertising. You’d charge $10 for this report and market it through your list and some forums.

But there’s another alternative. You could create that some product, fill it with relevant affiliate links and links to your site; and you could then give it away for free.

Imagine how much greater the reach would be if you did this. Since your report would be completely free, hundreds more would download it; and many would take your advice and purchase multiple products through your affiliate links. At the end of the day, this can be considerably more profitable than selling a report for $10.

Another alternative to giving your report away for free is giving people the right to sell it. Business owners are frequently looking for high-quality content to sell to their subscribers and visitors; and if you can offer them the rights to it for free, you might be able to get your report in the hands of thousands of people with very little leg work on your part.

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