27 Internet Marketing Rules for Success. Rule #21: Entice Customers to Return
The previous rule hinted at something very important: if you don’t give customers a good reason to return, they probably won’t. After all, it’s a big Internet out there. The have many choices from which they can select. They can go to other sites, buy other products, and get other people’s advice. And you should be mindful of this when designing your site and updating your content.
So how can you respond to this important fact? I’d suggest you do so in the following six ways:
1. Hold monthly contests. It doesn’t matter what the contest is; all that matters is that your visitors will find it sufficiently attractive to return each month. In most niches, a contest that offers people the potential to win products, cash, and other prizes will be a powerful mechanism for luring in repeat visitors.
2. Create a list. We covered this earlier in depth, but it’s important to repeat: one of the best ways to get people to keep coming back to your site is to create a list. With a list, you can constantly solicit people who join for sales and for other activities. You can also pitch every new product you create.
3. Create a forum on your site. Initially, there might not be much posting, but if you receive a fair amount of traffic; and you make an attempt to get the conversation rolling, you could have a bustling forum with many members in a matter of months.
4. Occasionally update your layout, your main page, and your product prices. After a person returns to your site twice and finals no changes whatsoever, they’ll have almost no incentive to continue returning.
5. Create a blog. This will allow people who find your site content sufficiently interesting to keep up with you on a regular basis. It will create a sense of continuity and dynamism that they cannot get from most sites; and, as a result, they will frequent yours more often.
6. Create videos occasionally and embed them on your website; and post them on YouTube. This is also a way to create continuity, to provide updates, and to make your website seem more lively and engaging. As a result, you can expect your visitors to return more frequently.
There you have it: six ways in which you can entice visitors to return. Now, get to work implementing them on your site. The longer you wait, the more visitors you will willingly allow to disappear without becoming attached to your site.
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