27 Internet Marketing Rules for Success. Rule #20: Offer Sales

February 18th, 2010 by admin

Having a sale serves many important purposes. When business is slow, they give you a channel through which you can increase sales. When business is fine, they give you a channel through which you can garner customer interest (so that they have a reason to revisit your site frequently).

What’s interesting is that there is often a large disparity in the amount of sales a new Internet marketer will offer relative to an established Internet marketer. While the former will almost never hold a sale, the latter will do it frequently.

Now, the reasons for this aren’t completely clear, but, what is true is that holding sales more frequently will make your business stronger and more successful. It will give you the ability to control your flow of sales; and it will generate interest among customers.

So, if you’ve never had a sale, start today. Pick some old products that no longer sell as well as they used to. Bundle them together and offer an excellent price. Market it through your site as a limited-time special offer. Use PPC and list marketing to drive traffic to it.

Finally, use the methods I mentioned earlier to see whether your sale worked. See whether the special page on your site for the sale generated more revenue for you than your original pages for those products over the same time horizon.

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