27 Internet Marketing Rules for Success. Rule #18: Be Critical of Yourself and Your Business

As a business owner, it’s easy to become set in your ways and to convince yourself that you approach things as best as you can. When you see others doing better, making more sales, or operating more efficiently, instead of looking for what they’re doing right, you’ll try to find out something they’ve done worse than you.

This is fine. It’s a natural tendency. And it can be painful to see others do better than we have with our own business model.

Furthermore, it can be very hard to criticize your own work. In some cases, it’ll be terrible and you’ll see it right away; in other cases, it’ll be better than normal for you and you’ll know it.

But often, it falls somewhere in between; and it will be impossible or nearly impossible to evaluate the quality of your work.

Now, you might throw your hands up and say “there’s nothing I can do about that. All I can do is try my hardest and hope my work is good.” But in reality, there is.

One of the best ways to get better is to allow others to criticize your work—to tell you what’s wrong with it and how you should improve it.

For instance, let’s say you’ve just written a piece of salescopy; and you think it’s pretty good. The problem is that you don’t know what other people think about it; and you can’t until you’ve already wasted the money to send traffic to the page.

A good way to save some cash here is to post your salesletter on http://www.copywriting.com/community/forums.html and to ask people to rip it apart constructively. Not all of the advice will be useful, but much of it will. So take the bad with the good; and figure out what changes will help.

As another example, let’s say you’ve just concocted a marketing scheme for your website. You’re not sure if it’ll work, so you’re hoping to get some advice for seasoned marketers. Well, head to http://www.warriorforum.com, create an account, and ask for some advice.

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