27 Internet Marketing Rules for Success. Rule #12: Find Ways to Generate Leads
As a rule of thumb, spend at least 50% of your time each week trying to generate new leads when your business is new and unprofitable. Once your business expands to become profitable and to maintain a steady customer base, aim to spend at least 15% of your time looking for new sources of leads.
Once your business becomes successful, it is very tempting to ignore new leads and to focus on shoring up consistent profits with your customer base, but in the long run, this is the model of a dying business. In order to expand, you need new leads and new sources of leads, so find time during each week to make sure you do this.
If you feel like you’ve run out of good ideas for generating leads, spend some time spying on your competition to find out what they do. There’s a good chance you’ve overlooked some of their most profitable sources.
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