27 Internet Marketing Rules for Success. Rule #10: Make it Easy for Others to Help You

February 14th, 2010 by admin

No matter what you’re doing with your business, it’s always a good idea to remind yourself that you should make it easier for others to help you. After all, the easier it is to help you, the more people will do it.

Take for instance affiliate programs. A casual browsing of Clickbank will make it obvious that you have thousands of different affiliate programs you can promote.

But when it comes to selecting a program, which one will you choose? If you’re not terribly worried about making money, you might just pick any program at all. If you’re profit-oriented, you’ll probably spend some time making a careful choice. You’ll probably consider:

1. Whether a product is relevant to your site’s niche
2. Whether the product has a history of converting and is popular with affiliates, as given by Clickbank’s rating system
3. Whether the product pays a large commission

And last, but perhaps most importantly, you will consider the convenience of each affiliate program.

For instance, you will check to see whether they have pre-made text ads, pre-made banner ads; and whether they provide lists of relevant keywords for PPC advertising.

You will also look for a program that provides additional sales materials, such as squeeze page code and salesletters—all stuff that would make it easier for YOU to make a profit.

Keep this in mind when trying to get others to help your business do well. Whether you’re doing this through viral marketing campaigns, an affiliate program, or joint venture marketing, make it extremely easy and virtually costless for them to promote you. The better you do this, the better your exposure will be.

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