27 Internet Marketing Rules for Success. Rule #8. Look for Opportunities for Expansion

If you’re like many new business owners, your enterprise relies almost entirely on a few concentrated sources of traffic and buyers. Outside of this fixed pool of buyers, it isn’t clear to you how you might expand your business, scale it up, and bring in more profits as a result. For the time being, you [...]

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27 Internet Marketing Rules for Success. Rule #7: Remain Open Minded

One common failure among Internet marketers is that they often don’t remain open-minded to different approaches. Once they experience a little bit of success with one approach, they milk it for all it is worth, but neglect other avenues of traffic generation and monetization. And what’s the end result? Instead of continually expanding into a [...]

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27 Internet Marketing Rules for Success. Rule #6: Watch Your Competition

Creating a successful, thriving, profitable Internet business is a dynamic process. It can’t be reduced to assembling parts, connecting the dots, or some other process where you take out a template, follow it carefully, and then experience the exact results you were told you’d see. It’s more complicated than that. It’s a dynamic process that [...]

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27 Internet Marketing Rules for Success. Rule #5: Outsource Stuff You’re Not Good At Doing

This rule is important for people who feel that they should play the role of jack-of-all-trades. As an Internet marketer, this is not your role. There may be many things you are good at, but there’s at least two things you are best at: managing and marketing your business. So stick to managing and marketing [...]

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27 Internet Marketing Rules for Success. Rule #4. Build a List.

Another practical piece of advice for all Internet marketers is to build a list. It doesn’t matter what you’re selling, who you’re selling it to, or how well your current efforts are working. Building a list is always a surefire way to 1) allow you to make more sales to your existing customers; and 2) [...]

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27 Internet Marketing Rules for Success. Rule #3. Create a Credible Website.

As I mentioned in the introduction, this book is a mix of practical and philosophical advice. And there are very few pieces of advice that are more practical for an Internet marketer than to establish yourself through a credible website. So don’t rely entirely on marketing efforts that direct traffic to affiliate links; or that [...]

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27 Internet Marketing Rules for Success. Rule #2. Solve Someone’s Problems.

This rule follows from the first. You have a real business with real customers. Whatever you might think about the importance or efficacy of salesletters, text ads, banner advertisements, and video content, there is one additional thing you should always keep in mind: selling a product that has no purpose is much, much harder than [...]

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27 Internet Marketing Rules for Success. Rule #1. Think in Terms of Real People.

One universal piece of advice that all Internet marketers should be forced to hear is this: don’t think about your business as being impersonal just because it’s on the Internet. Your customers are real. They have real wants, real desires, real problems, and real money to spend on your products. So treat them like real [...]

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27 Internet Marketing Rules for Success. Introduction.

Internet marketing is a complicated venture. It is fraught with creative challenges, analytical work, and human interaction. It’s hard to reduce, hard to explain, hard to simplify, and hard to teach correctly. There are so many moving parts in each Internet marketing campaign that providing people with a one-size-fits-all plan seems deeply misguided. It gives [...]

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